Tables na cin abinci na Amurka suna samun sauki kuma mafi sauƙi, yanzu ma a karin kumallo. Janar Mills ya sanar da cewa wasu daga cikin 'yan kananan yara-Lucky Charms, Trix, da kuma Reese ta Puffs daga cikinsu-zasu rasa kayan dadi da launuka na artifica a karshen shekara ta 2017. Sake gyaran kayan shafa na wucin gadi zai zama' ya'yan itace da kayan lambu da kayan yaji kamar turmeric da annatto.
"A Janar Mills Cereals, mun inganta ingantaccen abinci da sinadirai a cikin hatsi na tsawon shekaru don saduwa da bukatun jama'a da kuma bukatunsu," in ji Jim Murphy, shugaban Janar Mills. "Mun cigaba da sauraron masu amfani da suke son ganin abubuwan da suka fi dacewa da kuma sanannun abubuwa a kan lakabi kuma sun kalubalanci kanmu don cire matakan dake hana tsofaffi da yara daga jin dadin hatsinmu."
A halin yanzu, fiye da kashi 60 cikin dari na hatsi na kamfanin, ciki har da Toast Crunch da Original Cheerios, sun riga sun kasance ba tare da launuka masu launi ba. Trix da Reese ta Puffs za su zama na farko da za'a canza, tare da masu amfani da akwatinan da sababbin girke-girke a cikin manyan kantunan ta wannan hunturu. Duk da yake Trix zai canza zuwa juices da kayan yaji domin samun launuka masu launin bakan gizo, Rahoton Reese zai ci gaba da yin amfani da irin abubuwan da ke tattare da sinadaran-man shanu da koko-don samun tsinkayinsu da dandano. Kamfanin ya ce kashi 90 cikin 100 na hatsi zasu zama kyauta ta wucin gadi a ƙarshen shekara ta 2016. Sauran zasu bi gurbin su a shekara guda.
Launuka na Halitta Za su iya canzawa game da wasu Cereals
Kamfanin ya ce a cikin shafin yanar gizo akan shafin yanar gizon su cewa canjin zai iya sa hatsi suyi "bambance daban."
"Muna da wahala mai yawa a gabanmu kuma mun san wasu samfurori za su fuskanci kalubale yayin da muke ƙoƙari mu riƙe dandano, ingancin, da kuma juyayi a cikin kowane hatsin hatsi," in ji Kate Gallager, Janar Mills cereal developer. "Cereals wanda ya ƙunshi marshmallows, kamar Lucky Charms, na iya ɗaukar lokaci mai tsawo, amma muna ƙudurin neman hanyar da za mu ci gaba da dandano mai dadi sosai kamar yadda muka yi aiki don fitar da dandano da kuma launuka masu launin launuka daga tushen tushe."
Janar Mills ya umarci Nielsen ya gudanar da nazarin kan layi na masu amfani da su don gano abubuwan da za su zabi zabi. Masu bincike sun gano cewa "kashi 49 cikin dari na gidaje suna ƙoƙarin kauce wa dandano da launuka na artificial daga tushen tushe."
Janar Mills ya yi canje-canje a mayar da martani ga zaɓin masu amfani har zuwa shekarun 1930 lokacin da suka tilastawa: hatsi tare da bitamin B, Vitamin D, da ma'adanai. Tun daga nan sai suka kara da nauyin kilogram takwas na hatsi gaba daya don yin amfani da dukkanin hatsin "Big G" da kuma saukar da sukari a cikin dukkanin hatsi.
Kamfanoni da yawa suna yin canje-canje irin wannan. Bayan 'yan watanni da suka wuce, Kraft Foods ta sanar da cewa suna canza girke-girke na Macaroni & Cheese, ta kawar da launuka na roba da kuma masu kare dangi a farkon 2016 ga masu amfani a Amurka, kuma daga karshen 2016 ga masu amfani a Kanada, sun yi alkawarin cewa sabon salo zai duba da dandana irin wannan asali.
"Muna sauraron masu amfani ne kawai, kuma waɗannan nau'ukan ba abin da mutane ke nema a cikin hatsinsu a yau ba," Murphy ya ce a cikin shafin yanar gizon. "Tare da masu cin moriyarmu, sai ya kai wani nau'i a cikin shekaru biyu da suka wuce tare da yanayin da ake ciki ga abinci mai sauƙi. Ina tunawa da taron inda muka dubi juna kuma muka ce 'Muna aiki tare da waɗannan, za mu yi dukan layin.'
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> Bisa la'akari da binciken da Nielsen yayi a madadin Janar Mills daga 8 / 18-9 / 8/14 a cikin samfurin kasa na 31,375 Nielsen Homescan Panel.